Vertex Pharmaceuticals

Market: Corporate
Location: Cambridge, MA
AV Integrator: HB Communications
AV Design Consultant: Act Associates
Solution: 2×8 Array of PRV55SNG01-HDBT

When visitors enter the new Vertex Pharmaceuticals corporate headquarters building in Cambridge, Massachusetts, an enormous 2×8 videowall made up of 55-inch Primeview Ultra Narrow Bezel monitors greets them with the company’s new corporate branding, product news, information, and company history. The effect is striking and reflects the modern design throughout the building. The use of the HDBaseT-enabled Primeview displays not only saved thousands of dollars in materials and labor costs, but also keeps maintenance costs low and ensures the videowall is future-proof in the event the company wants to leverage higher bandwidth video content.

The HDBaseT technology, powered by the Valens chipset, enables all-in-one connectivity between HD video sources and remote displays through a single 100m/328ft CAT5e/6 cable, delivering uncompressed high definition 4k video, audio, Internet, control signals and up to 100 watts of power.

Vertex built its corporate headquarters to bring employees spread out across disparate locations together into one modern space. The new building features close to 100 conference rooms with open designs that better facilitate collaboration and  a gives large space for all-staff meetings.

The new Welcome Center mirrors that design, with the reception area and large open seating area directing visitors’ eyes to the videowall. Each 2×2 array can display static image slideshows, information, videos and RSS feeds.

Vertex brought on AV consultant ACT Associates, based in Storrs, Conn., as the project designer. ACT turned to Primeview to provide the HDBaseT-enabled displays to reduce the time and costs of installation.

“We were the first company in the world to integrate HDBaseT into a display,” said Shay Giuli, CEO, Primeview. “Cable management and the limitations of traditional connectivity technologies can make a project complicated or cause problems. Integrating HDBaseT into the display makes life for the installer much simpler, and that in turn translates into cost-savings for the customer.”

The Vertex videowall is configured with 16 55-inch Primeview LCD monitors divided into four 2×2 arrays with a total of 8 inputs.  Each 2×2 array comprises one signal. There are seven computer inputs and one digital signage input, the latter via a Visix media player.  Four outputs are currently in use, so the system has room to grow in the event that Vertex decides to leverage 3D and 4K video content.

“From an installation perspective, HDBaseT just made wiring these displays that much easier,” said Peter Thompson, a principal at ACT Associates. “We only needed to run four category cables, one to each of the 2×2 arrays from our AV closet that’s about 100 feet away. The category cable terminated at the Primeview monitor with the embedded HDBaseT transmitter. The other monitors in each of the 2×2 arrays were then simply daisy-chained with DVI-D cables. The installation process was simple and we did not have to waste time troubleshooting multiple cables to find areas for potential failure.”

Mike Dodge with HB Communications, the company ACT hired to install the videowall, reports that using the Primeview displays translates to cost savings of approximately $2,000 in hardware and cabling, and an additional $1,600 in labor.

“Also, do not overlook the cost-savings in terms of on-going maintenance,” added Dodge. “We don’t have any receivers or other devices behind the displays, which means there is nothing that will fail and require us to service.  A traditional system would require a receiver behind the wall which could require up to two days of labor to fix if it goes down, and at $1,600 per day for two technicians, that’s a potential saving of over $3,200 for one incident of repair.”

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